CUE THE MUSTARD LTD
🌿Early-stageactive
SC722001 · ltd · incorporated 2022-02-04
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Feb 2025
Net worth
£157
book net assets
Opportunity
70/100
Strong
What this business does
Primary activity: Video production activities
Sector: Information & communication
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and acceptable with review structure.
Opportunity 70/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (65/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
16 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
82
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £157
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
£157
↑ 37% YoY
Current Assets
£4k
↓ 78% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-02-28 | 2024-02-28 |
|---|---|---|
| Total assets | £157 | £115 |
| Current assets | £3.9k | £17.4k |
| Net assets | £157 | £115 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
1
filing
- • 1 confirmation-statement
Last 90 days
6
filings
- • 2 officers
- • 2 persons-with-significant-control
- • 1 confirmation-statement
Last 180 days
7
filings
- • 2 officers
- • 2 persons-with-significant-control
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (15 events)Click to expand
- 2026-03-03📄change-person-director-company-with-change-dateofficers · CH01
- 2026-03-03📄change-person-director-company-with-change-dateofficers · CH01
- 2026-03-03📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2026-03-03📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2026-03-03📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-11-11📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-08-14📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-05-20📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-06-05📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-05-19📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-05-19📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-02-04🏢Company incorporatedAs CUE THE MUSTARD LTD
- 2022-02-04➕LOGAN, Jessica Carlin appointeddirector
- 2022-02-04➕LOGAN, Kieran David appointeddirector
- 2022-02-04📄incorporation-companyincorporation · NEWINC
Owner dependency
66/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
1 lowMultiple registered office changes
lowMultiple address changes in a short period can indicate operational instability or admin disorder.
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Jessica Carlin Logan Individual · British · DOB 07/1991 · age 35 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 04/02/2022 |
Mr Kieran David Logan Individual · British · DOB 11/1989 · age 37 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 04/02/2022 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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| DUNMOID LTD→ SC874999 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2022-02-04
Jurisdictionscotland
Primary SIC59112 — Video production activities
Registered office
4 Airdmhor
Mallaig
PH41 4RJ
Scotland
Filing status
Accounts
Next due: 2026-11-30
Last made up to: 2025-02-28
Confirmation statement
Next due: 2027-02-17
Last: 2026-02-03
Officers (2 active · 0 resigned)
LOGAN, Jessica Carlin→
Activedirector · ~35y · appointed 2022-02-04
View their other companies + combined net worth →
LOGAN, Kieran David→
Activedirector · ~37y · appointed 2022-02-04
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (16 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-04-09
change-person-director-company-with-change-date
officers · CH01
2026-03-03
change-person-director-company-with-change-date
officers · CH01
2026-03-03
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-03-03
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-03-03
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2026-03-03
accounts-with-accounts-type-micro-entity
accounts · AA
2025-11-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-02-03
accounts-with-accounts-type-micro-entity
accounts · AA
2024-08-14
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-05-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-02-07
accounts-with-accounts-type-micro-entity
accounts · AA
2023-06-05
confirmation-statement-with-updates
confirmation-statement · CS01
2023-02-27
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-05-19
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-05-19