ETOH MARKETING LIMITED

💤Zombieactive
SC557844 · ltd · incorporated 2017-02-16
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Feb 2024
Net worth
book net assets
Opportunity
57/100
Worth a look
🔔
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What this business does
Primary activity: Activities of other holding companies n.e.c.
Sector: Financial & insurance
Investor take
Pass (distressed without resilience)
Distressed asset-holding vehicle — structural issues outweigh the discount.

Opportunity 57/100 (worth a look), bankability 45/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: File overdue accounts. Clears statutory overdue flag — immediate bankability uplift for refinance conversations. Most likely exit: share sale to pe / searcher (53/100). Current lenders should be on monthly review.

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
37 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
57/100Worth a look
PassWatchWorth a lookStrongExceptional 

Mixed signal. Worth opening the full target workup before deciding to pursue.

Business quality
40
Concerning — overdue filings or status flags present.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
46
Multiple red flags — proceed with caution.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Feb 2023Feb 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-02-292023-02-28
Average employees00

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
1
filing
  • 1 gazette
Last 90 days
1
filing
  • 1 gazette
Last 180 days
1
filing
  • 1 gazette
Counts from Companies House filing history.
Corporate timeline (22 events)Click to expand
  1. 2026-04-28
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  2. 2025-03-31
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  3. 2025-03-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2025-03-31
    📄
    change-person-director-company-with-change-date
    officers · CH01
  5. 2024-06-25
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  6. 2024-05-31
    📍
    default-companies-house-registered-office-address-applied
    address · RP05
  7. 2024-01-04
    ✏️
    certificate-change-of-name-company
    change-of-name · CERTNM
  8. 2024-01-04
    📄
    resolution
    resolution · RESOLUTIONS
  9. 2023-06-21
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2023-02-24
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2022-09-08
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  12. 2022-05-13
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  13. 2022-05-12
    📄
    change-person-director-company-with-change-date
    officers · CH01
  14. 2022-05-03
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  15. 2022-02-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  16. 2020-11-13
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  17. 2019-11-27
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  18. 2019-04-18
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  19. 2017-08-24
    HENRY, Graeme William resigned
    director
  20. 2017-06-21
    FLOWERS, Andrew John appointed
    director
  21. 2017-02-16
    🏢
    Company incorporated
    As ETOH MARKETING LIMITED
  22. 2017-02-16
    HENRY, Graeme William appointed
    director

Owner dependency

83/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Senior director age: Director aged approximately 61 — approaching natural succession window.

Succession & seller-readiness

55/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 61. Early succession window.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

2 high · 1 low
Accounts overdue
high

Statutory accounts have not been filed by their due date. Can indicate admin breakdown, cash preservation, or deliberate delay.

Evidence: Next due: 2026-02-28

Confirmation statement overdue
high

Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal.

Evidence: Next due: 2026-03-01

Multiple registered office changes
low

Multiple address changes in a short period can indicate operational instability or admin disorder.

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Andrew John Flowers
Individual · British · DOB 06/1965 · age 61
75100%
75–100%75-100% shares · 75-100% voting24/08/2017
1 historic (ceased) PSC
  • Mr Graeme William Henryceased 24/08/2017· 75-100% shares · 75-100% voting

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

10 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2017-02-16
Jurisdictionscotland
Primary SIC64209 — Activities of other holding companies n.e.c.

Registered office

70 Victoria Road
Aberdeen
AB11 9DS

Filing status

Accounts
Next due: 2026-02-28OVERDUE
Last made up to: 2024-02-29
Confirmation statement
Next due: 2026-03-01OVERDUE
Last: 2025-02-15

Officers (1 active · 1 resigned)

FLOWERS, Andrew John
director · ~61y · appointed 2017-06-21
View their other companies + combined net worth →
Active
HENRY, Graeme William
director · ~61y · appointed 2017-02-16 · resigned 2017-08-24
Resigned

Click a director name to see their full track record across all companies.

Recent filings (37 total)

gazette-notice-compulsory
gazette · GAZ1
2026-04-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-03-31
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-03-31
accounts-with-accounts-type-micro-entity
accounts · AA
2025-03-31
change-person-director-company-with-change-date
officers · CH01
2025-03-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-08-21
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-06-25
default-companies-house-registered-office-address-applied
address · RP05
2024-05-31
certificate-change-of-name-company
change-of-name · CERTNM
2024-01-04
resolution
resolution · RESOLUTIONS
2024-01-04
accounts-with-accounts-type-micro-entity
accounts · AA
2023-06-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-04-05
accounts-with-accounts-type-micro-entity
accounts · AA
2023-02-24
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-09-08
gazette-filings-brought-up-to-date
gazette · DISS40
2022-05-13