AX AMBASSADOR LTD
No material changes in the last 30 days.
No snapshot from 90 days ago — start tracking from today.
No snapshot from 180 days ago — start tracking from today.
Opportunity 76/100 (strong), bankability 75/100. Strong seller-intent signal (60/100, director aged 69). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · FRS 105 (micro)Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 105 (micro)| Metric | 2024-11-30 | 2023-11-30 |
|---|---|---|
| Total assets | £178.2k | £179.5k |
| Current assets | £125.1k | £133.6k |
| Net assets | £178.2k | £179.5k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 confirmation-statement
Corporate timeline (12 events)Click to expand
- 2025-08-25📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-08-26📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-12-05📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-08-14📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-08-12📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-08-11📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-08-13📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-08-22📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2018-06-15📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2016-11-22🏢Company incorporatedAs AX AMBASSADOR LTD
- 2016-11-22➕BALL, William appointeddirector
- 2016-11-22📄incorporation-companyincorporation · NEWINC
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Founder age: Director aged approximately 69 — succession pressure is live.
- +No director turnover: Company is 10 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primaryFounder aged 63+: Senior director is approximately 69. Approaching typical UK retirement age — succession thinking likely.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanShareholders & ownership
1 active beneficial owner| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr William Ball Individual · British · DOB 06/1957 · age 69 | 25–50% | — | 25-50% shares | 22/11/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 0 resigned)
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