AX AMBASSADOR LTD

💤Zombieactive
SC550870 · ltd · incorporated 2016-11-22
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
Why now
Window steady · low confidence
Steady and stalled — no momentum either way. Needs an approach trigger.
What changed my view
Last 30 days

No material changes in the last 30 days.

Last 90 days

No snapshot from 90 days ago — start tracking from today.

Last 180 days

No snapshot from 180 days ago — start tracking from today.

🔒Estimated value
Upgrade to see
Turnover
year to Nov 2024
Net worth
£178.2k
book net assets
Opportunity
76/100
Strong
🔔
Follow this company (free)
Email alerts on filings, charges, director changes, gazette notices. No account needed.

Unsubscribe any time from any email. GDPR-respectful.

What this business does
Primary activity: Management consultancy activities other than financial management
Sector: Professional, scientific & technical
Investor take
Pursue
Asset-holding vehicle with a 69-year-old founder — textbook succession opportunity.

Opportunity 76/100 (strong), bankability 75/100. Strong seller-intent signal (60/100, director aged 69). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
19 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 105 (micro)
Positive net assets
Net assets £178,153
Net assets shrinking
Down £1,306 YoY

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
£178k
~ YoY
Current Assets
£125k
↓ 6.4% YoY
Current Liabilities
£0£36k£72k£108k£144k£179kNov 2023Nov 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 105 (micro)
Metric2024-11-302023-11-30
Total assets£178.2k£179.5k
Current assets£125.1k£133.6k
Net assets£178.2k£179.5k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (12 events)Click to expand
  1. 2025-08-25
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2024-08-26
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2023-12-05
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  4. 2023-08-14
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2022-08-12
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2021-08-11
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2020-08-13
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2019-08-22
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2018-06-15
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2016-11-22
    🏢
    Company incorporated
    As AX AMBASSADOR LTD
  11. 2016-11-22
    BALL, William appointed
    director
  12. 2016-11-22
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

95/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Founder age: Director aged approximately 69 — succession pressure is live.
  • +No director turnover: Company is 10 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

65/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 69. Approaching typical UK retirement age — succession thinking likely.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mr William Ball
Individual · British · DOB 06/1957 · age 69
2550%
25-50% shares22/11/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

Similar companies

Active · Professional services · KY postcode area
CompanyEst. valueTurnoverNet worthStaffAgeOppDirector
INCHCOLM VETERINARY SERVICES LIMITED
SC249559 · est 2003
£342.9k
£252.6k£433.1k
823y8169y
ANCER RECRUITMENT LTD.
SC205893 · est 2000
520026y8362y
FERSA LTD
SC219538 · est 2001
425y8363y
FLORIDRON LIMITED
SC132297 · est 1991
£747.5k34y8369y
LAURENCE GOULD PARTNERSHIP LIMITED
SC124767 · est 1990 · no financials extracted
36y8372y
PHOTOSYNERGY LIMITED
SC220986 · est 2001 · no financials extracted
24y8358y
AVENUE SCOTLAND LIMITED
SC147452 · est 1993
£87.8k32y8273y
BALGAY FARMING COMPANY LIMITED
SC093170 · est 1985
20041y8279y
CAIRNSMILL LIMITED
SC144163 · est 1993 · no financials extracted
33y8274y
CDLH LIMITED
SC379307 · est 2010
10015y8267y
DRYBURGH ASSOCIATES LIMITED
SC367732 · est 2009
90016y8268y
FASTTRAC DESIGN LIMITED
SC297992 · est 2006
£4.3k20y8265y
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2016-11-22
Jurisdictionscotland
Primary SIC70229 — Management consultancy activities other than financial management

Registered office

34 Lumsdaine Drive
Dalgety Bay
Fife
KY11 9YU
Scotland

Filing status

Accounts
Next due: 2026-08-31
Last made up to: 2024-11-30
Confirmation statement
Next due: 2026-12-04
Last: 2025-11-20

Officers (1 active · 0 resigned)

BALL, William
director · ~69y · appointed 2016-11-22
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (19 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-12-04
accounts-with-accounts-type-micro-entity
accounts · AA
2025-08-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-11-28
accounts-with-accounts-type-micro-entity
accounts · AA
2024-08-26
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-12-05
confirmation-statement-with-updates
confirmation-statement · CS01
2023-12-05
accounts-with-accounts-type-micro-entity
accounts · AA
2023-08-14
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-12-30
accounts-with-accounts-type-micro-entity
accounts · AA
2022-08-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-11-30
accounts-with-accounts-type-micro-entity
accounts · AA
2021-08-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-12-03
accounts-with-accounts-type-micro-entity
accounts · AA
2020-08-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2019-11-26
accounts-with-accounts-type-micro-entity
accounts · AA
2019-08-22