CUSTOMER DECISIONING SOLUTIONS LTD

💤Zombieactive
SC447164 · ltd · incorporated 2013-04-09
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
Why now
Window steady · low confidence
Steady and stalled — no momentum either way. Needs an approach trigger.
What changed my view
Last 30 days

No material changes in the last 30 days.

Last 90 days

No snapshot from 90 days ago — start tracking from today.

Last 180 days

No snapshot from 180 days ago — start tracking from today.

🔒Estimated value
—
Upgrade to see
Turnover
—
year to Apr 2025
Net worth
—
book net assets
Opportunity
69/100
Strong
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What this business does
Primary activity: Management consultancy activities other than financial management
Sector: Professional, scientific & technical
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 69/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Resolve: Confirmation statement overdue. Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 1 with DOB)
80
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
26 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
69/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
67
Some moderate concerns — review flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Apr 2024Apr 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-04-302024-04-30
Average employees1200

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (19 events)Click to expand
  1. 2026-01-26
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-01-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-01-25
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2023-01-03
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2022-01-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2021-02-17
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2020-01-27
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2018-12-13
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2018-04-10
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  10. 2018-01-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2017-01-18
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  12. 2016-04-12
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  13. 2016-01-30
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  14. 2015-04-09
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  15. 2015-01-08
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  16. 2014-05-07
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  17. 2013-04-09
    🏢
    Company incorporated
    As CUSTOMER DECISIONING SOLUTIONS LTD
  18. 2013-04-09
    ➕
    SCHMIDT, Verena appointed
    secretary
  19. 2013-04-09
    ➕
    SCHMIDT, Mark Stephen appointed
    director

Owner dependency

88/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Senior director age: Director aged approximately 60 — approaching natural succession window.
  • +No director turnover: Company is 13 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

63/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 60. Early succession window.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondary12+ year tenure: Director in role 13 years.

Red flags

1 high ·
Confirmation statement overdue
high

Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal.

Evidence: Next due: 2026-04-23

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Mark Stephen Schmidt
Individual · British · DOB 09/1966 · age 60
75–100%
75–100%board control75-100% shares · 75-100% voting · board control06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2013-04-09
Jurisdictionscotland
Primary SIC70229 — Management consultancy activities other than financial management

Registered office

16 Tranter Crescent
Aberlady
Longniddry
East Lothian
EH32 0UF

Filing status

Accounts
Next due: 2027-01-31
Last made up to: 2025-04-30
Confirmation statement
Next due: 2026-04-23OVERDUE
Last: 2025-04-09

Officers (2 active · 0 resigned)

SCHMIDT, Verena→
secretary · appointed 2013-04-09
View their other companies + combined net worth →
Active
SCHMIDT, Mark Stephen→
director · ~60y · appointed 2013-04-09
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (26 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2026-01-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-22
accounts-with-accounts-type-micro-entity
accounts · AA
2025-01-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-04-13
accounts-with-accounts-type-micro-entity
accounts · AA
2024-01-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-04-13
accounts-with-accounts-type-micro-entity
accounts · AA
2023-01-03
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-04-18
accounts-with-accounts-type-micro-entity
accounts · AA
2022-01-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-04-16
accounts-with-accounts-type-micro-entity
accounts · AA
2021-02-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-04-20
accounts-with-accounts-type-micro-entity
accounts · AA
2020-01-27
confirmation-statement-with-updates
confirmation-statement · CS01
2019-04-09
accounts-with-accounts-type-micro-entity
accounts · AA
2018-12-13