TRADE SMART MARKETING LIMITED
- · Thesis: well-run, low negotiation leverage
Opportunity 78/100 (strong), bankability 77/100. Strong seller-intent signal (78/100, director aged 76). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Consolidate lender relationships. 3 distinct lenders creates friction — refinance into single-lender structure for cleaner diligence. Most likely exit: share sale to pe / searcher (65/100).
Refinance opportunity
3 live charges · 3 lenders · oldest 15.5y
Refinance path is blocked by complexity. Rethink structure or expect bespoke, expensive terms.
- · Oldest live charge is 15.5 years old — likely at or near maturity.
- · 3 lenders named — inter-creditor friction likely.
- · Legal-friction score 38/100 — workable, but lender will want more DD.
Data confidence
Overall: medium (60/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Recent activity
- • 1 incorporation
- • 1 resolution
Corporate timeline (54 events)Click to expand
- 2025-11-27📄memorandum-articlesincorporation · MA
- 2025-11-27📄resolutionresolution · RESOLUTIONS
- 2025-05-21📄accounts-with-accounts-type-smallaccounts · AA
- 2024-11-02📄mortgage-satisfy-charge-fullmortgage · MR04
- 2024-11-02🔓Charge satisfied #3
- 2024-05-13📄accounts-with-accounts-type-smallaccounts · AA
- 2024-05-03📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-05-03📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-05-02➕ROSS, Michael Edward appointeddirector
- 2024-05-01➖WATSON, James resigneddirector
- 2024-01-09📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-07-03📄appoint-person-secretary-company-with-name-dateofficers · AP03
- 2023-06-27📄accounts-with-accounts-type-smallaccounts · AA
- 2023-06-26➕YUILLE, Alan David appointedsecretary
- 2023-05-25📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2023-05-12➖DALLEY, John Chapman resignedsecretary
- 2023-05-11📄appoint-person-director-company-with-name-dateofficers · AP01
- 2023-05-09📄termination-director-company-with-name-termination-dateofficers · TM01
- 2023-04-27➕THORN, Edward George appointeddirector
- 2023-04-26➖CAIRNEY, Henry Patrick Fleming resigneddirector
- 2022-09-07📄auditors-resignation-companyauditors · AUD
- 2022-07-25📄accounts-with-accounts-type-smallaccounts · AA
- 2021-07-09📄accounts-with-accounts-type-smallaccounts · AA
- 2021-07-06📄change-person-director-company-with-change-dateofficers · CH01
- 2021-07-06📄change-person-secretary-company-with-change-dateofficers · CH03
- 2020-10-29📄accounts-with-accounts-type-smallaccounts · AA
- 2019-03-29🔓Charge satisfied #2
- 2019-03-29🔓Charge satisfied #1
- 2019-03-21🔒Charge registered #3Lender: Hsbc UK Bank PLC
- 2014-02-28➖SMALLMAN, Hollis resigneddirector
- 2013-12-20🔒Charge registered #2Lender: The Royal Bank of Scotland PLC
- 2013-10-24➕WATSON, James appointeddirector
- 2010-11-05🔒Charge registered #1Lender: Royal Bank of Scotland PLC
- 2009-03-19➕CAIRNEY, Henry Patrick Fleming appointeddirector
- 2009-01-16➖MOON, David resigneddirector
- 2005-06-09➖BRODIE, John Ross resignedsecretary
- 2005-06-09➕DALLEY, John Chapman appointedsecretary
- 2005-05-10➖CRONAN, John Philip resigneddirector
- 2005-05-10➖DUFFY, James resigneddirector
- 2005-05-10➕MOON, David appointeddirector
- 2005-05-10➕SMALLMAN, Hollis appointeddirector
- 2003-08-07➖BIRD, Colin Smith resignedsecretary
- 2003-08-07➕BRODIE, John Ross appointedsecretary
- 2002-05-23➕DUFFY, James appointeddirector
- 2002-05-23➖MOON, David resigneddirector
- 2001-03-22➖HILL, Gerard Andrew resigneddirector
- 2001-03-22➕MOON, David appointeddirector
- 1999-08-12➕BIRD, Colin Smith appointedsecretary
- 1999-08-12➖BROWN, Alison Elizabeth resignedsecretary
- 1999-08-12➖BROWN, Alison Elizabeth resigneddirector
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Founder age: Director aged approximately 76 — succession pressure is live.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primaryFounder aged 70+: Senior director is approximately 76 years old. Natural succession window is now.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
1 med ·Multiple instances where a charge was satisfied and a new charge created within 6 months. Suggests active refinancing cycle.
Group structure
Thomas Brown & Sons (Funeral Directors) Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Thomas Brown & Sons (Funeral Directors) Limited Corporate entity | 75–100% | — | 75-100% shares | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (3 active · 14 resigned)
Click a director name to see their full track record across all companies.
Mortgages & charges
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| satisfied | HSBC Hsbc UK Bank PLC | A registered charge | — | 21/03/2019 | 02/11/2024 | |
| satisfied | Lloyds Banking Group The Royal Bank of Scotland PLC | A registered charge | 1 property | 20/12/2013 | 29/03/2019 | |
| satisfied | Lloyds Banking Group Royal Bank of Scotland PLC | Floating charge | 1 property | 05/11/2010 | 29/03/2019 |