10 PERCENT TRUE LTD

🌿Early-stageactive
14677303 · ltd · incorporated 2023-02-20
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
Upgrade to see
Turnover
year to Feb 2025
Net worth
book net assets
Opportunity
71/100
Strong
🔔
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What this business does
Primary activity: Book publishing
Sector: Information & communication
ALSO REGISTERED FOR
  • 63990Other information service activities n.e.c.
  • 74202Other specialist photography
Investor take
Pursue
Strong opportunity: active trading company with strong profile and acceptable with review structure.

Opportunity 71/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (65/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 3 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
8 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
🔒Estimated company valuation

Sector-multiple EBITDA, turnover, and NAV-proxy valuation range with confidence tier — derived from extracted iXBRL financials.

Available from the Pro tier upwards.

See pricing →
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Feb 2024Feb 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-02-282024-02-29
Average employees2200

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
2
filings
  • 1 confirmation-statement
  • 1 capital
Last 180 days
3
filings
  • 1 confirmation-statement
  • 1 capital
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (8 events)Click to expand
  1. 2026-02-26
    📄
    capital-allotment-shares
    capital · SH01
  2. 2025-11-26
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2024-11-13
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2023-03-29
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  5. 2023-03-27
    DAVIES, Caroline Jill appointed
    director
  6. 2023-02-20
    🏢
    Company incorporated
    As 10 PERCENT TRUE LTD
  7. 2023-02-20
    DAVIES, Steven appointed
    director
  8. 2023-02-20
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

66/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Steven Davies
Individual · British · DOB 04/1975 · age 51
75100%
75–100%board control75-100% shares · 75-100% voting · board control20/02/2023

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2023-02-20
Jurisdictionengland-wales
Primary SIC58110 — Book publishing

Registered office

Farm View Wimbish Manor Estate
Shepreth
Cambridge
Cambs
SG8 6QP
United Kingdom

Filing status

Accounts
Next due: 2026-11-30
Last made up to: 2025-02-28
Confirmation statement
Next due: 2027-03-05
Last: 2026-02-19

Officers (2 active · 0 resigned)

DAVIES, Caroline Jill
director · ~47y · appointed 2023-03-27
View their other companies + combined net worth →
Active
DAVIES, Steven
director · ~51y · appointed 2023-02-20
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (8 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2026-03-05
capital-allotment-shares
capital · SH01
2026-02-26
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-11-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-03-06
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-11-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-03-07
appoint-person-director-company-with-name-date
officers · AP01
2023-03-29
incorporation-company
incorporation · NEWINC
2023-02-20