BEYOND THE NORM LIMITED
Opportunity 76/100 (strong), bankability 65/100. Strong seller-intent signal (60/100, director aged 69). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: low (54/100)Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Recent activity
Corporate timeline (4 events)Click to expand
- 2025-10-07🏢Company incorporatedAs BEYOND THE NORM LIMITED
- 2025-10-07➕PENNY, Jonathan Guy Barclay appointeddirector
- 2025-10-07➕WRIGHT, Kevin Wqilliam appointeddirector
- 2025-10-07📄incorporation-companyincorporation · NEWINC
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Founder age: Director aged approximately 69 — succession pressure is live.
- +Young company: Only 0.5 years old — management layer unlikely to be developed.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primaryFounder aged 63+: Senior director is approximately 69. Approaching typical UK retirement age — succession thinking likely.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanShareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Jonathan Guy Barclay Penny Individual · British · DOB 10/1979 · age 47 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 07/10/2025 |
Mr Kevin Wqilliam Wright Individual · British · DOB 01/1957 · age 69 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 07/10/2025 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
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Registered office
Filing status
Officers (2 active · 0 resigned)
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