BEYOND THE NORM LIMITED

🌱Startupactive
SC865548 · ltd · incorporated 2025-10-07
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
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Turnover
not disclosed
Net worth
book net assets
Opportunity
76/100
Strong
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What this business does
Primary activity: Wholesale of other machinery and equipment
Sector: Wholesale & retail
Investor take
Pursue
Active trading company with a 69-year-old founder — textbook succession opportunity.

Opportunity 76/100 (strong), bankability 65/100. Strong seller-intent signal (60/100, director aged 69). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: low (54/100)

Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
1 filing — limited history
30
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (4 events)Click to expand
  1. 2025-10-07
    🏢
    Company incorporated
    As BEYOND THE NORM LIMITED
  2. 2025-10-07
    PENNY, Jonathan Guy Barclay appointed
    director
  3. 2025-10-07
    WRIGHT, Kevin Wqilliam appointed
    director
  4. 2025-10-07
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

78/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Founder age: Director aged approximately 69 — succession pressure is live.
  • +Young company: Only 0.5 years old — management layer unlikely to be developed.

Succession & seller-readiness

56/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 69. Approaching typical UK retirement age — succession thinking likely.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Jonathan Guy Barclay Penny
Individual · British · DOB 10/1979 · age 47
2550%
25–50%25-50% shares · 25-50% voting07/10/2025
Mr Kevin Wqilliam Wright
Individual · British · DOB 01/1957 · age 69
2550%
25–50%25-50% shares · 25-50% voting07/10/2025

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

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🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

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Company details

Statusactive
Typeltd
Incorporated2025-10-07
Jurisdictionscotland
Primary SIC46690 — Wholesale of other machinery and equipment

Registered office

5 South Charlotte Street
Edinburgh
EH2 4AN
Scotland

Filing status

Accounts
Next due: 2027-07-07
Last made up to:
Confirmation statement
Next due: 2026-10-20
Last:

Officers (2 active · 0 resigned)

PENNY, Jonathan Guy Barclay
director · ~47y · appointed 2025-10-07
View their other companies + combined net worth →
Active
WRIGHT, Kevin Wqilliam
director · ~69y · appointed 2025-10-07
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (1 total)

incorporation-company
incorporation · NEWINC
2025-10-07