ALI'S PENNYWELL LTD

🌿Early-stageactive
SC802788 · ltd · incorporated 2024-03-12
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
Upgrade to see
Turnover
year to Apr 2025
Net worth
£10.1k
book net assets
Opportunity
67/100
Strong
🔔
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What this business does
Primary activity: Other retail sale in non-specialised stores
Sector: Wholesale & retail
Investor take
Pursue
Asset-holding vehicle. Reasonable fundamentals — worth a memo before deciding.

Opportunity 67/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (72/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (1 active, 3 linked, 3 with DOB)
90
Ownership & PSC
1 active PSC(s) of 3 total, 3 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
14 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
67/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
77
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £10,113

Key financials

1 year extracted from filed iXBRL accounts
Cash
Net Worth
£10k
Current Assets
£67k
Current Liabilities

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-04-30
Total assets£10.1k
Current assets£67.2k
Net assets£10.1k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
2
filings
  • 1 confirmation-statement
  • 1 address
Last 180 days
12
filings
  • 4 officers
  • 4 persons-with-significant-control
  • 2 accounts
Counts from Companies House filing history.
Corporate timeline (18 events)Click to expand
  1. 2026-02-23
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  2. 2025-12-17
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  3. 2025-12-17
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  4. 2025-12-17
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  5. 2025-12-17
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  6. 2025-12-16
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  7. 2025-12-16
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  8. 2025-12-16
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  9. 2025-12-16
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  10. 2025-12-01
    ZARAR, Sara Pooja appointed
    director
  11. 2025-12-01
    ZARAR, Ali Baker appointed
    director
  12. 2025-12-01
    ZARAR, Ali Baker resigned
    director
  13. 2025-12-01
    ZARAR, Sara Pooja resigned
    director
  14. 2025-11-20
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  15. 2025-11-04
    📄
    change-account-reference-date-company-previous-extended
    accounts · AA01
  16. 2024-03-12
    🏢
    Company incorporated
    As ALI'S PENNYWELL LTD
  17. 2024-03-12
    ZARAR, Sara Pooja appointed
    director
  18. 2024-03-12
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Young company: Only 2.1 years old — management layer unlikely to be developed.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

1 med ·
2 director resignations in last 12 months
medium

Multiple recent departures can indicate governance disagreement, succession event, or preparation for sale/stress.

Evidence: ZARAR, Ali Baker resigned 2025-12-01; ZARAR, Sara Pooja resigned 2025-12-01

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mrs Sara Pooja Zarar
Individual · British · DOB 09/1987 · age 39
75100%
board control75-100% shares · board control · trust interest · firm interest01/12/2025
2 historic (ceased) PSCs
  • Mr Ali Baker Zararceased 01/12/2025· significant influence · firm interest
  • Mrs Sara Pooja Zararceased 01/12/2025· 75-100% shares · 75-100% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2024-03-12
Jurisdictionscotland
Primary SIC47190 — Other retail sale in non-specialised stores

Registered office

4 Strathalmond Road
Edinburgh
EH4 8AD
Scotland

Filing status

Accounts
Next due: 2027-01-31
Last made up to: 2025-04-30
Confirmation statement
Next due: 2027-03-25
Last: 2026-03-11

Officers (1 active · 2 resigned)

ZARAR, Sara Pooja
director · ~39y · appointed 2025-12-01
View their other companies + combined net worth →
Active
ZARAR, Ali Baker
director · ~46y · appointed 2025-12-01 · resigned 2025-12-01
Resigned
ZARAR, Sara Pooja
director · ~39y · appointed 2024-03-12 · resigned 2025-12-01
Resigned

Click a director name to see their full track record across all companies.

Recent filings (14 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-03-11
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2026-02-23
appoint-person-director-company-with-name-date
officers · AP01
2025-12-17
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-12-17
termination-director-company-with-name-termination-date
officers · TM01
2025-12-17
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-12-17
appoint-person-director-company-with-name-date
officers · AP01
2025-12-16
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-12-16
termination-director-company-with-name-termination-date
officers · TM01
2025-12-16
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-12-16
accounts-with-accounts-type-micro-entity
accounts · AA
2025-11-20
change-account-reference-date-company-previous-extended
accounts · AA01
2025-11-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-03-11
incorporation-company
incorporation · NEWINC
2024-03-12