ASSURE IT LIMITED
Opportunity 78/100 (strong), bankability 75/100. Strong seller-intent signal (68/100, director aged 66). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · FRS 105 (micro)Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 105 (micro)| Metric | 2024-10-31 | 2023-10-31 |
|---|---|---|
| Total assets | £11.2k | £15.4k |
| Current assets | £15.8k | £22.5k |
| Net assets | £11.2k | £15.4k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Corporate timeline (17 events)Click to expand
- 2025-07-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-07-26📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-07-10📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-07-10📄change-person-director-company-with-change-dateofficers · CH01
- 2023-12-13📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-06-22📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-01-13📄gazette-filings-brought-up-to-dategazette · DISS40
- 2023-01-10📄gazette-notice-compulsorygazette · GAZ1
- 2022-03-11📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2021-07-20📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2020-07-23📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2019-07-30📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2018-07-04📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2017-12-05📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2017-07-25📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2014-10-22🏢Company incorporatedAs ASSURE IT LIMITED
- 2014-10-22➕CAMPBELL, Robert John appointeddirector
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Founder age: Director aged approximately 66 — succession pressure is live.
- +No director turnover: Company is 12 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primaryFounder aged 63+: Senior director is approximately 66. Approaching typical UK retirement age — succession thinking likely.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanShareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Robert John Campbell Individual · British · DOB 11/1960 · age 66 | 75–100% | — | 75-100% shares | 22/10/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 0 resigned)
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