PROMOTION WORKSHOP LIMITED

💤Zombieactive
SC409941 · ltd · incorporated 2011-10-25
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
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Turnover
—
year to Oct 2024
Net worth
—
book net assets
Opportunity
78/100
Strong
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What this business does
Primary activity: Business and domestic software development
Sector: Information & communication
Investor take
Pursue
Active trading company with a 66-year-old founder — textbook succession opportunity.

Opportunity 78/100 (strong), bankability 75/100. Strong seller-intent signal (68/100, director aged 66). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
29 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
78/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Oct 2023Oct 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2024-10-312023-10-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (17 events)Click to expand
  1. 2025-07-09
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  2. 2024-07-19
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  3. 2023-07-25
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  4. 2022-06-25
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  5. 2021-06-26
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  6. 2020-07-09
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  7. 2019-07-16
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  8. 2018-07-11
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  9. 2017-07-23
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  10. 2016-07-18
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  11. 2015-11-20
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  12. 2015-07-23
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  13. 2014-11-18
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  14. 2014-07-23
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  15. 2013-11-11
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  16. 2011-10-25
    🏢
    Company incorporated
    As PROMOTION WORKSHOP LIMITED
  17. 2011-10-25
    ➕
    STIRLING, Hugh Alasdair Carmichael appointed
    director

Owner dependency

95/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Founder age: Director aged approximately 66 — succession pressure is live.
  • +No director turnover: Company is 15 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

78/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 66. Approaching typical UK retirement age — succession thinking likely.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondary12+ year tenure: Director in role 15 years.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mr Hugh Alasdair Carmichael Stirling
Individual · British · DOB 12/1960 · age 66
25–50%
—25-50% shares25/10/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2011-10-25
Jurisdictionscotland
Primary SIC62012 — Business and domestic software development

Registered office

23 Church Street
Dunoon
Argyll
PA23 8BG

Filing status

Accounts
Next due: 2026-07-31
Last made up to: 2024-10-31
Confirmation statement
Next due: 2026-11-08
Last: 2025-10-25

Officers (1 active · 0 resigned)

STIRLING, Hugh Alasdair Carmichael→
director · ~66y · appointed 2011-10-25
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (29 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2025-11-04
accounts-with-accounts-type-dormant
accounts · AA
2025-07-09
confirmation-statement-with-updates
confirmation-statement · CS01
2024-11-06
accounts-with-accounts-type-dormant
accounts · AA
2024-07-19
confirmation-statement-with-updates
confirmation-statement · CS01
2023-11-01
accounts-with-accounts-type-dormant
accounts · AA
2023-07-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-11-03
accounts-with-accounts-type-dormant
accounts · AA
2022-06-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-11-07
accounts-with-accounts-type-dormant
accounts · AA
2021-06-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-11-02
accounts-with-accounts-type-dormant
accounts · AA
2020-07-09
confirmation-statement-with-no-updates
confirmation-statement · CS01
2019-10-30
accounts-with-accounts-type-dormant
accounts · AA
2019-07-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2018-10-30