23W LIMITED

💤Zombieactive
SC396836 · ltd · incorporated 2011-04-01
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Apr 2025
Net worth
£2
book net assets
Opportunity
71/100
Strong
🔔
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What this business does
Primary activity: Human resources provision and management of human resources functions
Sector: Administrative & support services
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 71/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: high (81/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
6 officers (1 active, 6 linked, 6 with DOB)
90
Ownership & PSC
1 active PSC(s) of 5 total, 5 with control declared
90
Director network
5 connected companies via shared directors
60
Filing history
55 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
77
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 105 (micro)
Positive net assets
Net assets £2

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
£2
~ YoY
Current Assets
£21k
~ YoY
Current Liabilities
£0£4k£8k£13k£17k£21kApr 2024Apr 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 105 (micro)
Metric2025-04-302024-04-30
Total assets£2£2
Current assets£21.2k£21.2k
Net assets£2£2

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
1
filing
  • 1 confirmation-statement
Last 90 days
1
filing
  • 1 confirmation-statement
Last 180 days
3
filings
  • 2 confirmation-statement
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (30 events)Click to expand
  1. 2026-01-06
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2024-12-04
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-11-14
    ✏️
    certificate-change-of-name-company
    change-of-name · CERTNM
  4. 2024-11-14
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC02
  5. 2024-11-13
    MCCALLUM, Stuart Crawford resigned
    director
  6. 2024-11-13
    MCNULTY, Brendan Douglas resigned
    director
  7. 2024-11-13
    WONG, Euan James resigned
    director
  8. 2024-11-13
    📄
    change-person-director-company-with-change-date
    officers · CH01
  9. 2024-11-13
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  10. 2024-11-13
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  11. 2024-11-13
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  12. 2024-11-13
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  13. 2024-09-19
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  14. 2024-09-19
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  15. 2024-09-19
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  16. 2024-09-19
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  17. 2024-09-19
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  18. 2024-09-18
    MCCALLUM, Stuart Crawford appointed
    director
  19. 2024-09-18
    MCNULTY, Brendan Douglas appointed
    director
  20. 2024-09-18
    WONG, Euan James appointed
    director
  21. 2024-09-18
    ✏️
    certificate-change-of-name-company
    change-of-name · CERTNM
  22. 2024-01-23
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  23. 2023-01-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  24. 2023-01-30
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  25. 2021-01-01
    MARR, Alison Archibald resigned
    director
  26. 2021-01-01
    MARR, Alistair Edmund resigned
    director
  27. 2020-12-31
    USHER, Stephen Alexander appointed
    director
  28. 2011-04-01
    🏢
    Company incorporated
    As 23W LIMITED
  29. 2011-04-01
    MARR, Alison Archibald appointed
    director
  30. 2011-04-01
    MARR, Alistair Edmund appointed
    director

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

55/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondaryStable-but-static management: Company is 15 years old and no new directors in the last 3 years — succession not yet being planned internally.

Red flags

1 med ·
Name changed 2 times
medium

Name changes can be benign (rebrand) but can also precede distress, phoenix activity, or buyer concealment.

Evidence: 2024-11-14: certificate-change-of-name-company; 2024-09-18: certificate-change-of-name-company

Group structure

Key Professional Partnership Ltd is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Key Professional Partnership Ltd
Corporate parent · holds 75-100% shares
ultimate parent
23W LIMITED
This company · SC396836

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Key Professional Partnership Ltd
Corporate entity
75100%
75-100% shares13/11/2024
4 historic (ceased) PSCs
  • Mr Stuart Crawford Mccallumceased 13/11/2024· significant influence
  • Key Professional Partnership Ltdceased 18/09/2024· 75-100% shares
  • Mrs Alison Archibald Marrceased 01/01/2021· 25-50% shares
  • Mr Alistair Edmund Marrceased 01/01/2021· 25-50% shares

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2011-04-01
Jurisdictionscotland
Primary SIC78300 — Human resources provision and management of human resources functions

Registered office

Unit 3 Morris Park 37 Rosyth Road
C/O Kpp Accountants
Glasgow
G5 0YE
Scotland

Filing status

Accounts
Next due: 2027-01-31
Last made up to: 2025-04-30
Confirmation statement
Next due: 2027-05-04
Last: 2026-04-20

Officers (1 active · 5 resigned)

USHER, Stephen Alexander
director · ~49y · appointed 2020-12-31
View their other companies + combined net worth →
Active
MARR, Alison Archibald
director · ~68y · appointed 2011-04-01 · resigned 2021-01-01
Resigned
MARR, Alistair Edmund
director · ~68y · appointed 2011-04-01 · resigned 2021-01-01
Resigned
MCCALLUM, Stuart Crawford
director · ~62y · appointed 2024-09-18 · resigned 2024-11-13
Resigned
MCNULTY, Brendan Douglas
director · ~58y · appointed 2024-09-18 · resigned 2024-11-13
Resigned
WONG, Euan James
director · ~28y · appointed 2024-09-18 · resigned 2024-11-13
Resigned

Click a director name to see their full track record across all companies.

Recent filings (55 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2026-04-20
accounts-with-accounts-type-micro-entity
accounts · AA
2026-01-06
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-12-23
accounts-with-accounts-type-micro-entity
accounts · AA
2024-12-04
certificate-change-of-name-company
change-of-name · CERTNM
2024-11-14
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC02
2024-11-14
confirmation-statement-with-updates
confirmation-statement · CS01
2024-11-13
change-person-director-company-with-change-date
officers · CH01
2024-11-13
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2024-11-13
termination-director-company-with-name-termination-date
officers · TM01
2024-11-13
termination-director-company-with-name-termination-date
officers · TM01
2024-11-13
termination-director-company-with-name-termination-date
officers · TM01
2024-11-13
confirmation-statement-with-updates
confirmation-statement · CS01
2024-09-19
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2024-09-19
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2024-09-19