NEWFORM MARKETING LTD

💤Zombieactive
SC239098 · ltd · incorporated 2002-11-04
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Nov 2024
Net worth
—
book net assets
Opportunity
74/100
Strong
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What this business does
Primary activity: Advertising agencies
Sector: Professional, scientific & technical
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
10 officers (2 active, 10 linked, 6 with DOB)
82
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
69 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
74/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Nov 2023Nov 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-11-302023-11-30

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (34 events)Click to expand
  1. 2025-08-06
    📄
    change-person-director-company-with-change-date
    officers · CH01
  2. 2025-08-06
    📄
    change-person-secretary-company-with-change-date
    officers · CH03
  3. 2025-08-06
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  4. 2025-05-07
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2024-04-02
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2023-08-24
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2022-08-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2021-11-09
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2020-11-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2019-08-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2018-08-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2017-07-04
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  13. 2017-04-25
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  14. 2017-01-24
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  15. 2016-08-30
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  16. 2016-08-02
    ➖
    COHEN, Margot resigned
    director
  17. 2016-08-01
    ➕
    ROY, Ludovic appointed
    secretary
  18. 2016-08-01
    ➕
    COHEN, Margot appointed
    director
  19. 2015-09-30
    ➖
    MCGEOCH, Kenneth Drummond resigned
    secretary
  20. 2015-09-30
    ➖
    MCGEOCH, Kenneth Drummond resigned
    director
  21. 2015-01-05
    ➕
    ROY, Ludovic appointed
    director
  22. 2012-09-24
    ➖
    ROY, Ludovic resigned
    director
  23. 2012-08-15
    ➕
    ROY, Ludovic appointed
    director
  24. 2012-07-01
    ➖
    TOGNERI, Maxine resigned
    director
  25. 2004-12-31
    ➖
    GRAHAM, Frazer resigned
    director
  26. 2004-07-01
    ➕
    TOGNERI, Maxine appointed
    director
  27. 2002-11-04
    🏢
    Company incorporated
    As NEWFORM MARKETING LTD
  28. 2002-11-04
    ➕
    MCGEOCH, Kenneth Drummond appointed
    secretary
  29. 2002-11-04
    ➕
    UK COMPANY SECRETARIES LIMITED appointed
    corporate-nominee-secretary
  30. 2002-11-04
    ➖
    UK COMPANY SECRETARIES LIMITED resigned
    corporate-nominee-secretary
  31. 2002-11-04
    ➕
    GRAHAM, Frazer appointed
    director
  32. 2002-11-04
    ➕
    MCGEOCH, Kenneth Drummond appointed
    director
  33. 2002-11-04
    ➕
    UK INCORPORATIONS LIMITED appointed
    corporate-nominee-director
  34. 2002-11-04
    ➖
    UK INCORPORATIONS LIMITED resigned
    corporate-nominee-director

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

60/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondaryStable-but-static management: Company is 24 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Ludovic Roy
Individual · French · DOB 08/1977 · age 49
75–100%
—75-100% shares06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2002-11-04
Jurisdictionscotland
Primary SIC73110 — Advertising agencies

Registered office

C/O Dm Mcnaught & Co Ltd
166 Buchanan Street
Glasgow
G1 2LW
Scotland

Filing status

Accounts
Next due: 2026-08-31
Last made up to: 2024-11-30
Confirmation statement
Next due: 2026-11-18
Last: 2025-11-04

Officers (2 active · 8 resigned)

ROY, Ludovic→
secretary · appointed 2016-08-01
View their other companies + combined net worth →
Active
ROY, Ludovic→
director · ~49y · appointed 2015-01-05
View their other companies + combined net worth →
Active
MCGEOCH, Kenneth Drummond→
secretary · appointed 2002-11-04 · resigned 2015-09-30
Resigned
UK COMPANY SECRETARIES LIMITED→
corporate-nominee-secretary · appointed 2002-11-04 · resigned 2002-11-04
Resigned
COHEN, Margot→
director · ~56y · appointed 2016-08-01 · resigned 2016-08-02
Resigned
GRAHAM, Frazer→
director · ~52y · appointed 2002-11-04 · resigned 2004-12-31
Resigned
MCGEOCH, Kenneth Drummond→
director · ~69y · appointed 2002-11-04 · resigned 2015-09-30
Resigned
ROY, Ludovic→
director · ~49y · appointed 2012-08-15 · resigned 2012-09-24
Resigned
TOGNERI, Maxine→
director · ~56y · appointed 2004-07-01 · resigned 2012-07-01
Resigned
UK INCORPORATIONS LIMITED→
corporate-nominee-director · appointed 2002-11-04 · resigned 2002-11-04
Resigned

Click a director name to see their full track record across all companies.

Recent filings (69 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-11-07
change-person-director-company-with-change-date
officers · CH01
2025-08-06
change-person-secretary-company-with-change-date
officers · CH03
2025-08-06
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-08-06
accounts-with-accounts-type-micro-entity
accounts · AA
2025-05-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-11-05
accounts-with-accounts-type-micro-entity
accounts · AA
2024-04-02
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-11-06
accounts-with-accounts-type-micro-entity
accounts · AA
2023-08-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-11-18
accounts-with-accounts-type-micro-entity
accounts · AA
2022-08-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-11-09
accounts-with-accounts-type-micro-entity
accounts · AA
2021-11-09
accounts-with-accounts-type-micro-entity
accounts · AA
2020-11-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-11-17