UNION DIRECT LIMITED

🌳Matureactive
SC202187 · ltd · incorporated 1999-12-07
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
Opportunity decay
approaching window · 12-months
Approaching a transaction window — refinance or sale event plausible in the next 12 months.
  • · Oldest live charge 23.6y old — refinance window within 12 months
🔒Estimated value
Upgrade to see
Turnover
year to Dec 2024
Net worth
book net assets
Opportunity
77/100
Strong
🔔
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What this business does
Primary activity: Advertising agencies
Sector: Professional, scientific & technical
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 77/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Discharge stale live charges. 1 live charge(s) created 15+ years ago — likely paid but undischarged. Clean register. Most likely exit: share sale to pe / searcher (65/100).

🏦

Refinance opportunity

2 live charges · 2 lenders · oldest 23.6y

50/100
clean up first

Refinance viable after a tidy-up — address the highlighted items first.

  • · Oldest live charge is 23.6 years old — likely at or near maturity.
  • · Two lenders — manageable, but coordination required.
  • · Legal-friction score 38/100 — workable, but lender will want more DD.

Data confidence

Overall: high (81/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
2 charges (2/2 with lender, 2/2 with type)
90
Directors & officers
18 officers (6 active, 18 linked, 13 with DOB)
84
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
6 connected companies via shared directors
63
Filing history
129 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
77/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
77
Few red flags.
Signal strength
100
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Dec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2024-12-312023-12-31
Average employees31002700

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (56 events)Click to expand
  1. 2025-10-07
    📄
    change-person-director-company-with-change-date
    officers · CH01
  2. 2025-06-05
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC02
  3. 2025-06-05
    📄
    change-person-director-company-with-change-date
    officers · CH01
  4. 2025-06-05
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  5. 2025-06-05
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  6. 2025-06-05
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  7. 2025-06-05
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  8. 2025-06-05
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  9. 2025-06-05
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  10. 2025-06-05
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  11. 2025-06-05
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  12. 2025-05-29
    BATEY, Ian Daniel appointed
    director
  13. 2025-05-29
    HART, Michael appointed
    director
  14. 2025-05-29
    KILLOUGH, Louise appointed
    director
  15. 2025-05-29
    CHALMERS, Angus William Douglas resigned
    director
  16. 2025-05-29
    LINDSAY, Andrew Charles resigned
    director
  17. 2025-05-29
    MCATEER, Ian Henderson resigned
    director
  18. 2025-05-29
    REID, Mark Thomas resigned
    director
  19. 2025-05-13
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  20. 2024-07-25
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  21. 2023-08-21
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  22. 2023-07-07
    📄
    capital-alter-shares-subdivision
    capital · SH02
  23. 2023-02-17
    📄
    capital-alter-shares-subdivision
    capital · SH02
  24. 2023-02-17
    📄
    capital-name-of-class-of-shares
    capital · SH08
  25. 2023-02-17
    📄
    memorandum-articles
    incorporation · MA
  26. 2023-02-17
    📄
    resolution
    resolution · RESOLUTIONS
  27. 2023-02-17
    📄
    second-filing-capital-allotment-shares
    capital · RP04SH01
  28. 2023-01-27
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC02
  29. 2023-01-19
    📄
    capital-allotment-shares
    capital · SH01
  30. 2021-08-17
    BLAIR, Heather Margaret appointed
    director
  31. 2021-08-17
    CAMPBELL MAIR, Emma appointed
    director
  32. 2020-09-24
    BLAIR, Heather Margaret appointed
    secretary
  33. 2020-09-24
    AS COMPANY SERVICES LIMITED resigned
    corporate-secretary
  34. 2017-08-09
    KERMANI, Dawn resigned
    director
  35. 2016-03-29
    🔓
    Charge satisfied #1
  36. 2015-01-01
    LINDSAY, Andrew Charles appointed
    director
  37. 2009-10-27
    KERMANI, Dawn appointed
    director
  38. 2008-10-21
    🔒
    Charge registered #2
    Lender: Clydesdale Bank PLC
  39. 2007-11-26
    ANDERSON STRATHERN resigned
    corporate-secretary
  40. 2007-11-26
    AS COMPANY SERVICES LIMITED appointed
    corporate-secretary
  41. 2007-07-01
    CLAIRE, Daniel Robert resigned
    director
  42. 2006-03-01
    CHALMERS, Angus William Douglas appointed
    director
  43. 2004-06-21
    CLAIRE, Daniel Robert appointed
    director
  44. 2004-06-18
    IVALO, Kai resigned
    director
  45. 2002-09-13
    🔒
    Charge registered #1
    Lender: The Governor and Company of the Bank of Scotland
  46. 2001-10-08
    REID, Mark Thomas appointed
    director
  47. 2000-03-31
    TAYLOR, Paul Vincent Macdougall resigned
    director
  48. 2000-02-16
    ANDERSON STRATHERN appointed
    corporate-secretary
  49. 2000-02-16
    HBJ SECRETARIAL LIMITED resigned
    corporate-nominee-secretary
  50. 2000-02-16
    IVALO, Kai appointed
    director
Showing most recent 50 of 56 events

Owner dependency

48/100
Moderate — manageable with handover

Some founder dependency, but not acute. A structured handover period should cover most risk.

FACTORS
  • -5 active directors: Broader management team in place — suggests transferable governance.
  • +Senior director age: Director aged approximately 60 — approaching natural succession window.

Succession & seller-readiness

40/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 60. Early succession window.

Red flags

1 med ·
4 director resignations in last 12 months
medium

Multiple recent departures can indicate governance disagreement, succession event, or preparation for sale/stress.

Evidence: CHALMERS, Angus William Douglas resigned 2025-05-29; LINDSAY, Andrew Charles resigned 2025-05-29; MCATEER, Ian Henderson resigned 2025-05-29

Group structure

2 corporate shareholders identified. Group structure is distributed.

🏛️
Union Group Eot Limited
Corporate parent
🏛️
Agents Of Change (Scotland) Limited
Corporate parent · holds 75-100% shares
ultimate parent
UNION DIRECT LIMITED
This company · SC202187

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

2 active beneficial owners · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Agents Of Change (Scotland) Limited
Corporate entity
75100%
75-100% shares01/01/2023
Union Group Eot Limited
Corporate entity
sig. influencesignificant influence29/05/2025
1 historic (ceased) PSC
  • Mr Ian Henderson Mcateerceased 29/05/2025· 25-50% shares · 25-50% voting

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated1999-12-07
Jurisdictionscotland
Primary SIC73110 — Advertising agencies

Registered office

18 Inverleith Terrace
Edinburgh
Midlothian
EH3 5NS
Scotland

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-09-08
Last: 2025-08-25

Officers (6 active · 12 resigned)

BLAIR, Heather Margaret
secretary · appointed 2020-09-24
View their other companies + combined net worth →
Active
BATEY, Ian Daniel
director · ~55y · appointed 2025-05-29
View their other companies + combined net worth →
Active
BLAIR, Heather Margaret
director · ~56y · appointed 2021-08-17
View their other companies + combined net worth →
Active
CAMPBELL MAIR, Emma
director · ~45y · appointed 2021-08-17
View their other companies + combined net worth →
Active
HART, Michael
director · ~60y · appointed 2025-05-29
View their other companies + combined net worth →
Active
KILLOUGH, Louise
director · ~45y · appointed 2025-05-29
View their other companies + combined net worth →
Active
ANDERSON STRATHERN
corporate-secretary · appointed 2000-02-16 · resigned 2007-11-26
Resigned
AS COMPANY SERVICES LIMITED
corporate-secretary · appointed 2007-11-26 · resigned 2020-09-24
Resigned
HBJ SECRETARIAL LIMITED
corporate-nominee-secretary · appointed 1999-12-07 · resigned 2000-02-16
Resigned
CHALMERS, Angus William Douglas
director · ~61y · appointed 2006-03-01 · resigned 2025-05-29
Resigned
CLAIRE, Daniel Robert
director · ~70y · appointed 2004-06-21 · resigned 2007-07-01
Resigned
IVALO, Kai
director · ~61y · appointed 2000-02-16 · resigned 2004-06-18
Resigned
KERMANI, Dawn
director · ~65y · appointed 2009-10-27 · resigned 2017-08-09
Resigned
LINDSAY, Andrew Charles
director · ~77y · appointed 2015-01-01 · resigned 2025-05-29
Resigned
MCATEER, Ian Henderson
director · ~68y · appointed 2000-02-16 · resigned 2025-05-29
Resigned
REID, Mark Thomas
director · ~64y · appointed 2001-10-08 · resigned 2025-05-29
Resigned
TAYLOR, Paul Vincent Macdougall
director · ~88y · appointed 2000-02-16 · resigned 2000-03-31
Resigned
HENDERSON BOYD JACKSON LIMITED
corporate-nominee-director · appointed 1999-12-07 · resigned 2000-02-16
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

2
Total charges
1
Outstanding
1
Active lenders
Status:Lender:2 of 2 shown
TypeProperties
outstanding
Virgin Money
Clydesdale Bank PLC
Floating charge1 property21/10/2008
satisfied
Lloyds Banking Group
The Governor and Company of the Bank of Scotland
Bond & floating charge1 property13/09/200229/03/2016
Click column headers to sort. Use filters above to narrow by status and lender.

Recent filings (129 total)

change-person-director-company-with-change-date
officers · CH01
2025-10-07
confirmation-statement-with-updates
confirmation-statement · CS01
2025-08-27
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC02
2025-06-05
change-person-director-company-with-change-date
officers · CH01
2025-06-05
appoint-person-director-company-with-name-date
officers · AP01
2025-06-05
appoint-person-director-company-with-name-date
officers · AP01
2025-06-05
termination-director-company-with-name-termination-date
officers · TM01
2025-06-05
appoint-person-director-company-with-name-date
officers · AP01
2025-06-05
termination-director-company-with-name-termination-date
officers · TM01
2025-06-05
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-06-05
termination-director-company-with-name-termination-date
officers · TM01
2025-06-05
termination-director-company-with-name-termination-date
officers · TM01
2025-06-05
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-05-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-08-28
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-07-25