1ST CALL AGENCY LIMITED
Opportunity 76/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -100% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-03-21 | 2024-03-21 |
|---|---|---|
| Total assets | £-18.9k | £-7.3k |
| Current assets | £6.4k | £10.4k |
| Cash | £5 | £2.2k |
| Debtors | £6.4k | £8.2k |
| Net assets | £-18.9k | £-7.3k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 persons-with-significant-control
- • 1 officers
- • 1 persons-with-significant-control
- • 1 officers
- • 1 persons-with-significant-control
- • 1 officers
- • 1 accounts
Corporate timeline (15 events)Click to expand
- 2026-04-13📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2026-04-13📄change-person-director-company-with-change-dateofficers · CH01
- 2025-10-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-10-02📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-10-12📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-10-14📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2022-10-14📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-06-20📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-10-18📄change-account-reference-date-company-current-extendedaccounts · AA01
- 2021-02-26📄termination-director-company-with-name-termination-dateofficers · TM01
- 2021-02-20➖WILLIAMS, Coral Suzanne resigneddirector
- 2020-09-21🏢Company incorporatedAs 1ST CALL AGENCY LIMITED
- 2020-09-21➕HILL, Sandra Dorothy appointeddirector
- 2020-09-21➕WILLIAMS, Coral Suzanne appointeddirector
- 2020-09-21📄incorporation-companyincorporation · NEWINC
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Senior director age: Director aged approximately 62 — approaching natural succession window.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- secondaryFounder aged 58+: Senior director is approximately 62. Early succession window.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanShareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Sandra Dorothy Hill Individual · British · DOB 07/1964 · age 62 | 75–100% | 75–100% | 75-100% shares · 75-100% voting | 21/09/2020 |
1 historic (ceased) PSC
- Mrs Coral Suzanne Williamsceased 20/02/2021· 25-50% shares · 25-50% voting
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 1 resigned)
Click a director name to see their full track record across all companies.