111DIRECT LTD
🏛️Establishedactive
12535689 · ltd · incorporated 2020-03-26
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
£2.7k
book net assets
Opportunity
77/100
Strong
What this business does
Primary activity: Retail sale via mail order houses or via Internet
Sector: Wholesale & retail
Investor take
PursueAsset-holding vehicle with a 71-year-old founder — textbook succession opportunity.
Opportunity 77/100 (strong), bankability 75/100. Strong seller-intent signal (60/100, director aged 71). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: high (80/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 4 total, 4 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
23 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
77/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 105 (micro)Positive net assets
Net assets £2,730
Net assets shrinking
Down £561 YoY
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
£3k
↓ 17% YoY
Current Assets
£5k
↓ 11% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 105 (micro)| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Total assets | £2.7k | £3.3k |
| Current assets | £4.6k | £5.1k |
| Net assets | £2.7k | £3.3k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
2
filings
- • 1 confirmation-statement
- • 1 accounts
Last 90 days
2
filings
- • 1 confirmation-statement
- • 1 accounts
Last 180 days
2
filings
- • 1 confirmation-statement
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (18 events)Click to expand
- 2026-03-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-03-31📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-10-04📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-12-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-03-31📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-11-30📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-11-30📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2022-11-30📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2022-11-30📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2022-03-31📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-07-18📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2020-07-18📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2020-07-18📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2020-07-17📄appoint-person-director-company-with-name-dateofficers · AP01
- 2020-03-26🏢Company incorporatedAs 111DIRECT LTD
- 2020-03-26➕COLE, Eric Martin appointeddirector
- 2020-03-26➕EVANS, David James appointeddirector
- 2020-03-26📄incorporation-companyincorporation · NEWINC
Owner dependency
78/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Founder age: Director aged approximately 71 — succession pressure is live.
- +No director turnover: Company is 6 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
66/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primaryFounder aged 70+: Senior director is approximately 71 years old. Natural succession window is now.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Simply Naturals Ltd Individual · English · DOB 01/1960 · age 66 | 75–100% | 75–100% | board controlsig. influence75-100% shares · 75-100% voting · board control · significant influence · firm interest | 01/01/2022 |
3 historic (ceased) PSCs
- Mr Eric Martin Coleceased 01/01/2022· 25-50% shares · 25-50% voting
- Mr David James Evansceased 01/01/2022· 25-50% shares · 25-50% voting
- Simply Naturals Limitedceased 17/04/2020· 75-100% shares · 75-100% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Retail · TW postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| ¥8 LTD→ 14576920 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| 001 MOBILE SOLUTIONS LTD→ 06191664 · est 2007 · no financials extracted | — | — | — | — | 19y | — | — |
| 1 GIFT LTD→ 14978551 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| 1 TREE CARDS LTD→ 13131238 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| 13 CONVENIENCE & VAPE SURREY LIMITED→ 15997229 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| 13 LOCAL LIMITED→ 13027748 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| 13 TREND LIMITED→ 14616556 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| 1PACKMAGIK LIMITED→ 16450818 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 360OPTICS LTD→ 14570007 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| 3PW UK LTD→ 15507806 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| 3R PACKAGING LTD→ 12732893 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| 3R SUPPLIES LTD→ 16177243 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2020-03-26
Jurisdictionengland-wales
Primary SIC47910 — Retail sale via mail order houses or via Internet
Registered office
The Annex
143 - 145 Stanwell Road
Ashford
Middlesex
TW15 3QN
England
Filing status
Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-04-08
Last: 2026-03-25
Officers (2 active · 0 resigned)
COLE, Eric Martin→
Activedirector · ~64y · appointed 2020-03-26
View their other companies + combined net worth →
EVANS, David James→
Activedirector · ~71y · appointed 2020-03-26
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (23 total)
confirmation-statement-with-updates
confirmation-statement · CS01
2026-04-07
accounts-with-accounts-type-micro-entity
accounts · AA
2026-03-30
accounts-with-accounts-type-micro-entity
accounts · AA
2025-03-31
confirmation-statement-with-updates
confirmation-statement · CS01
2025-03-31
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-10-04
confirmation-statement-with-updates
confirmation-statement · CS01
2024-04-10
accounts-with-accounts-type-micro-entity
accounts · AA
2023-12-30
confirmation-statement-with-updates
confirmation-statement · CS01
2023-12-04
accounts-with-accounts-type-micro-entity
accounts · AA
2023-03-31
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-11-30
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2022-11-30
confirmation-statement-with-updates
confirmation-statement · CS01
2022-11-30
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2022-11-30
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2022-11-30
accounts-with-accounts-type-micro-entity
accounts · AA
2022-03-31