2 FORTUNE LIMITED
🏛️Establishedactive
12438824 · ltd · incorporated 2020-02-03
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Feb 2025
Net worth
£-8.5k
book net assets
Opportunity
70/100
Strong
What this business does
Primary activity: Retail sale via mail order houses or via Internet
Sector: Wholesale & retail
Investor take
Pass (distressed without resilience)Distressed active trading company — structural issues outweigh the discount.
Opportunity 70/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: distressed disposal / insolvency (65/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
20 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
82
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 105 (micro)Negative net assets
Liabilities exceed assets by £8,453
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
-£8k
↓ 8.8% YoY
Current Assets
£4k
↓ 13% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 105 (micro)| Metric | 2025-02-28 | 2024-02-28 |
|---|---|---|
| Total assets | £192 | £2.2k |
| Current assets | £3.5k | £4.0k |
| Net assets | £-8.5k | £-7.8k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
5
filings
- • 2 address
- • 1 confirmation-statement
- • 1 persons-with-significant-control
Counts from Companies House filing history.
Corporate timeline (17 events)Click to expand
- 2025-12-11📍change-sail-address-company-with-old-address-new-addressaddress · AD02
- 2025-12-10📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-12-09📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-11-21📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-11-25📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-02-28📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-11-29📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2023-02-07📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-01-30📍change-sail-address-company-with-new-addressaddress · AD02
- 2022-11-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-11-03📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-03-09➕FORTUNE, Elizabeth Mary appointeddirector
- 2020-03-09📄appoint-person-director-company-with-name-dateofficers · AP01
- 2020-02-24📄change-person-director-company-with-change-dateofficers · CH01
- 2020-02-03🏢Company incorporatedAs 2 FORTUNE LIMITED
- 2020-02-03➕FORTUNE, Lui appointeddirector
- 2020-02-03📄incorporation-companyincorporation · NEWINC
Owner dependency
86/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Founder name in company name: Company name contains director surname "FORTUNE" — strong identity link between founder and business.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
- +No director turnover: Company is 6 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
1 lowMultiple registered office changes
lowMultiple address changes in a short period can indicate operational instability or admin disorder.
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Elizabeth Mary Fortune Individual · British · DOB 12/1989 · age 37 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 03/02/2020 |
Mr Lui Fortune Individual · British · DOB 06/1986 · age 40 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 03/02/2020 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2020-02-03
Jurisdictionengland-wales
Primary SIC47910 — Retail sale via mail order houses or via Internet
Registered office
40 Graham Road
Dunstable
Beds
LU5 4EH
England
Filing status
Accounts
Next due: 2026-11-27
Last made up to: 2025-02-28
Confirmation statement
Next due: 2026-11-17
Last: 2025-11-03
Officers (2 active · 0 resigned)
FORTUNE, Elizabeth Mary→
Activedirector · ~37y · appointed 2020-03-09
View their other companies + combined net worth →
FORTUNE, Lui→
Activedirector · ~40y · appointed 2020-02-03
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (20 total)
change-sail-address-company-with-old-address-new-address
address · AD02
2025-12-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-12-11
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-12-10
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-12-09
accounts-with-accounts-type-micro-entity
accounts · AA
2025-11-21
accounts-with-accounts-type-micro-entity
accounts · AA
2024-11-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-11-04
accounts-with-accounts-type-micro-entity
accounts · AA
2024-02-28
change-account-reference-date-company-previous-shortened
accounts · AA01
2023-11-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-11-03
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-02-07
change-sail-address-company-with-new-address
address · AD02
2023-01-30
accounts-with-accounts-type-micro-entity
accounts · AA
2022-11-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-11-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-11-03