121 SYNC LIMITED

💤Zombieactive
10364720 · ltd · incorporated 2016-09-08
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
£-102.1k
book net assets
Opportunity
72/100
Strong
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What this business does
Primary activity: Retail sale via mail order houses or via Internet
Sector: Wholesale & retail
ALSO REGISTERED FOR
  • 62012Business and domestic software development
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: distressed disposal / insolvency (65/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 2 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (1 active, 3 linked, 3 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
28 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 105 (micro)
Negative net assets
Liabilities exceed assets by £102,062

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
-£102k
↓ 3.4% YoY
Current Assets
£2k
↓ 18% YoY
Current Liabilities
—
-£102k-£81k-£60k-£40k-£19k£2kDec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 105 (micro)
Metric2024-12-312023-12-31
Total assets£-101.2k£-97.8k
Current assets£1.6k£1.9k
Net assets£-102.1k£-98.7k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (22 events)Click to expand
  1. 2025-09-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2024-09-26
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2023-09-20
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2022-09-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2021-09-23
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2021-09-18
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  7. 2021-09-17
    ➖
    CRAWFORD, Nathaniel resigned
    director
  8. 2021-04-02
    📄
    change-person-director-company-with-change-date
    officers · CH01
  9. 2021-04-01
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  10. 2020-12-14
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2020-10-25
    ➕
    CRAWFORD, Nathaniel appointed
    director
  12. 2020-10-25
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  13. 2019-09-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  14. 2019-09-04
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  15. 2019-09-04
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  16. 2019-09-04
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  17. 2019-09-04
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  18. 2019-01-16
    ➕
    HUANG, Rongdong appointed
    director
  19. 2019-01-16
    ➖
    YUAN, Fang, Dr resigned
    director
  20. 2018-06-06
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  21. 2016-09-08
    🏢
    Company incorporated
    As 121 SYNC LIMITED
  22. 2016-09-08
    ➕
    YUAN, Fang, Dr appointed
    director

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Dr Fang Yuan
Individual · British · DOB 10/1981 · age 45
50–75%
—50-75% shares08/09/2016
Mr Rongdong Huang
Individual · Chinese · DOB 05/1992 · age 34
25–50%
25–50%25-50% shares · 25-50% voting16/01/2019

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2016-09-08
Jurisdictionengland-wales
Primary SIC47910 — Retail sale via mail order houses or via Internet

Registered office

Initial Business Centre
Wilson Business Park
Manchester
M40 8WN
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-09-21
Last: 2025-09-07

Officers (1 active · 2 resigned)

HUANG, Rongdong→
director · ~34y · appointed 2019-01-16
View their other companies + combined net worth →
Active
CRAWFORD, Nathaniel→
director · ~35y · appointed 2020-10-25 · resigned 2021-09-17
Resigned
YUAN, Fang, Dr→
director · ~45y · appointed 2016-09-08 · resigned 2019-01-16
Resigned

Click a director name to see their full track record across all companies.

Recent filings (28 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2025-09-29
confirmation-statement-with-updates
confirmation-statement · CS01
2025-09-23
accounts-with-accounts-type-micro-entity
accounts · AA
2024-09-26
confirmation-statement-with-updates
confirmation-statement · CS01
2024-09-18
accounts-with-accounts-type-micro-entity
accounts · AA
2023-09-20
confirmation-statement-with-updates
confirmation-statement · CS01
2023-09-10
accounts-with-accounts-type-micro-entity
accounts · AA
2022-09-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-09-20
accounts-with-accounts-type-micro-entity
accounts · AA
2021-09-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-09-20
termination-director-company-with-name-termination-date
officers · TM01
2021-09-18
change-person-director-company-with-change-date
officers · CH01
2021-04-02
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2021-04-01
accounts-with-accounts-type-micro-entity
accounts · AA
2020-12-14
appoint-person-director-company-with-name-date
officers · AP01
2020-10-25