ABSOLUTE ASSOCIATES CONSULTING LTD

💤Zombieactive
08619942 · ltd · incorporated 2013-07-22
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Dec 2024
Net worth
book net assets
Opportunity
74/100
Strong
🔔
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What this business does
Primary activity: Public relations and communications activities
Sector: Professional, scientific & technical
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
5 officers (2 active, 5 linked, 3 with DOB)
82
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
45 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
74/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Dec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-12-312023-12-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (26 events)Click to expand
  1. 2025-09-30
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  2. 2024-09-30
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  3. 2023-09-17
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  4. 2023-07-14
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  5. 2022-11-30
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  6. 2022-11-29
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  7. 2022-11-23
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  8. 2022-08-19
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  9. 2021-12-14
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  10. 2021-12-13
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  11. 2021-11-30
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  12. 2021-06-14
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  13. 2021-03-22
    GUNN, Linda Anne, Mrs. appointed
    secretary
  14. 2021-03-22
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  15. 2021-03-22
    📄
    appoint-person-secretary-company-with-name-date
    officers · AP03
  16. 2021-03-18
    MORGAN, Jo-Anne resigned
    secretary
  17. 2021-03-18
    📄
    termination-secretary-company-with-name-termination-date
    officers · TM02
  18. 2020-07-29
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  19. 2019-07-25
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  20. 2015-06-05
    RISTIC, Nenad resigned
    director
  21. 2014-07-01
    RISTIC, Nenad appointed
    director
  22. 2014-07-01
    RODIC, Miroslav resigned
    director
  23. 2013-07-22
    🏢
    Company incorporated
    As ABSOLUTE ASSOCIATES CONSULTING LTD
  24. 2013-07-22
    GUNN, James appointed
    director
  25. 2013-07-22
    MORGAN, Jo-Anne appointed
    secretary
  26. 2013-07-22
    RODIC, Miroslav appointed
    director

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

58/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondary12+ year tenure: Director in role 13 years.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr James Gunn
Individual · British · DOB 04/1971 · age 55
75100%
sig. influence75-100% shares · significant influence · firm interest06/04/2016
1 historic (ceased) PSC
  • Mr James Alistair Gunnceased 14/07/2023· 75-100% shares

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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14824670 · est 2023 · no financials extracted
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2013-07-22
Jurisdictionengland-wales
Primary SIC70210 — Public relations and communications activities

Registered office

17 Bath Street
Weymouth
England
DT4 7DS
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-07-25
Last: 2025-07-11

Officers (2 active · 3 resigned)

GUNN, Linda Anne, Mrs.
secretary · appointed 2021-03-22
View their other companies + combined net worth →
Active
GUNN, James
director · ~55y · appointed 2013-07-22
View their other companies + combined net worth →
Active
MORGAN, Jo-Anne
secretary · appointed 2013-07-22 · resigned 2021-03-18
Resigned
RISTIC, Nenad
director · ~54y · appointed 2014-07-01 · resigned 2015-06-05
Resigned
RODIC, Miroslav
director · ~45y · appointed 2013-07-22 · resigned 2014-07-01
Resigned

Click a director name to see their full track record across all companies.

Recent filings (45 total)

accounts-with-accounts-type-dormant
accounts · AA
2025-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-13
accounts-with-accounts-type-dormant
accounts · AA
2024-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-07-16
accounts-with-accounts-type-dormant
accounts · AA
2023-09-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-07-14
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2023-07-14
gazette-filings-brought-up-to-date
gazette · DISS40
2022-11-30
gazette-notice-compulsory
gazette · GAZ1
2022-11-29
accounts-with-accounts-type-dormant
accounts · AA
2022-11-23
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2022-08-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-08-19
gazette-filings-brought-up-to-date
gazette · DISS40
2021-12-14
accounts-with-accounts-type-dormant
accounts · AA
2021-12-13
gazette-notice-compulsory
gazette · GAZ1
2021-11-30