5 2 9 LIMITED
Opportunity 78/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: high (82/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2024-07-31 | 2023-07-31 |
|---|
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Corporate timeline (21 events)Click to expand
- 2025-04-29📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-04-30📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-04-17📄accounts-with-accounts-type-dormantaccounts · AA
- 2022-04-20📄accounts-with-accounts-type-dormantaccounts · AA
- 2021-04-12📄accounts-with-accounts-type-dormantaccounts · AA
- 2020-04-20📄accounts-with-accounts-type-dormantaccounts · AA
- 2019-04-25📄accounts-with-accounts-type-dormantaccounts · AA
- 2018-04-05📄accounts-with-accounts-type-dormantaccounts · AA
- 2017-07-18📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2017-04-03📄accounts-with-accounts-type-dormantaccounts · AA
- 2016-04-27📄termination-director-company-with-name-termination-dateofficers · TM01
- 2016-04-26➖MILSOM, Jan Rhys resigneddirector
- 2016-03-21📄accounts-with-accounts-type-dormantaccounts · AA
- 2015-07-21📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2015-03-11📄accounts-with-accounts-type-dormantaccounts · AA
- 2014-07-22📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2014-01-31➖SIMIN, Lee Anthony resigneddirector
- 2013-08-02➕SIMIN, Lee Anthony appointeddirector
- 2013-07-18🏢Company incorporatedAs 5 2 9 LIMITED
- 2013-07-18➕POTTER, Mark Anthony appointeddirector
- 2013-07-18➕MILSOM, Jan Rhys appointeddirector
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Senior director age: Director aged approximately 60 — approaching natural succession window.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- secondaryFounder aged 58+: Senior director is approximately 60. Early succession window.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 13 years.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanShareholders & ownership
2 active beneficial owners · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Mark Potter Individual · British · DOB 05/1966 · age 60 | 75–100% | 75–100% | board controlsig. influence75-100% shares · 75-100% voting · board control · significant influence · firm interest | 17/07/2017 |
Mr Mark Anthony Potter Individual · British · DOB 05/1966 · age 60 | 75–100% | — | board controlsig. influence75-100% shares · board control · significant influence | 26/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 2 resigned)
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