100 PERCENT HERBAL LIMITED

💤Zombieactive
05954156 · ltd · incorporated 2006-10-03
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Oct 2024
Net worth
—
book net assets
Opportunity
80/100
Exceptional
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What this business does
Primary activity: Retail sale via mail order houses or via Internet
Sector: Wholesale & retail
Investor take
Pursue
Active trading company with a 67-year-old founder — textbook succession opportunity.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (83/100, director aged 67). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (1 active, 4 linked, 1 with DOB)
75
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
4 connected companies via shared directors
57
Filing history
50 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Oct 2023Oct 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-10-312023-10-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • • 1 officers
Counts from Companies House filing history.
Corporate timeline (23 events)Click to expand
  1. 2025-12-07
    ➖
    DEVLIN, Deidre Mary resigned
    secretary
  2. 2025-12-07
    📄
    termination-secretary-company-with-name-termination-date
    officers · TM02
  3. 2025-07-22
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2024-02-01
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2023-07-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2022-03-29
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  7. 2022-01-24
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2021-07-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2020-07-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2019-07-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2019-07-01
    📄
    change-person-director-company-with-change-date
    officers · CH01
  12. 2019-07-01
    📄
    change-person-secretary-company-with-change-date
    officers · CH03
  13. 2019-07-01
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  14. 2018-07-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  15. 2017-05-09
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  16. 2016-07-12
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  17. 2006-10-03
    🏢
    Company incorporated
    As 100 PERCENT HERBAL LIMITED
  18. 2006-10-03
    ➕
    DEVLIN, Arthur Joseph appointed
    director
  19. 2006-10-03
    ➕
    DEVLIN, Deidre Mary appointed
    secretary
  20. 2006-10-03
    ➕
    HCS SECRETARIAL LIMITED appointed
    corporate-nominee-secretary
  21. 2006-10-03
    ➖
    HCS SECRETARIAL LIMITED resigned
    corporate-nominee-secretary
  22. 2006-10-03
    ➕
    HANOVER DIRECTORS LIMITED appointed
    corporate-nominee-director
  23. 2006-10-03
    ➖
    HANOVER DIRECTORS LIMITED resigned
    corporate-nominee-director

Owner dependency

100/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Long-tenure founder: Senior director has been in place 20 years — deep operational knowledge concentrated in one person.
  • +Founder age: Director aged approximately 67 — succession pressure is live.

Succession & seller-readiness

88/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 67. Approaching typical UK retirement age — succession thinking likely.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondary12+ year tenure: Director in role 20 years.
  • secondaryStable-but-static management: Company is 20 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mr Arthur Joseph Devlin
Individual · British · DOB 05/1959 · age 67
50–75%
—board control50-75% shares · board control01/10/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2006-10-03
Jurisdictionengland-wales
Primary SIC47910 — Retail sale via mail order houses or via Internet

Registered office

Squirrels View
Macclesfield Road
Alderley Edge
SK9 7BN
England

Filing status

Accounts
Next due: 2026-07-31
Last made up to: 2024-10-31
Confirmation statement
Next due: 2026-10-15
Last: 2025-10-01

Officers (1 active · 3 resigned)

DEVLIN, Arthur Joseph→
director · ~67y · appointed 2006-10-03
View their other companies + combined net worth →
Active
DEVLIN, Deidre Mary→
secretary · appointed 2006-10-03 · resigned 2025-12-07
Resigned
HCS SECRETARIAL LIMITED→
corporate-nominee-secretary · appointed 2006-10-03 · resigned 2006-10-03
Resigned
HANOVER DIRECTORS LIMITED→
corporate-nominee-director · appointed 2006-10-03 · resigned 2006-10-03
Resigned

Click a director name to see their full track record across all companies.

Recent filings (50 total)

termination-secretary-company-with-name-termination-date
officers · TM02
2025-12-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-10-16
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-07-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-11-06
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-02-01
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-11-08
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-07-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-11-06
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-03-29
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-01-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-10-14
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-07-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-10-12
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-07-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2019-10-01