1ST CHOICE 4 DECORATING LIMITED

🌳Matureactive
04484451 · ltd · incorporated 2002-07-12
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to May 2025
Net worth
£79.3k
book net assets
Opportunity
76/100
Strong
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What this business does
Primary activity: Plastering
Sector: Construction
ALSO REGISTERED FOR
  • 43341Painting
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 76/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (63/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 2 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
5 officers (3 active, 5 linked, 2 with DOB)
78
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
69 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
65
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £79,275
Cash YoY
+36%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£86k
↑ 36% YoY
Net Worth
£79k
↑ 33% YoY
Current Assets
£87k
↑ 37% YoY
Current Liabilities
—
£0£17k£35k£52k£69k£87kMay 2024May 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-05-312024-05-31
Total assets£79.3k£60.0k
Current assets£86.7k£63.4k
Cash£85.5k£63.0k
Debtors£854£200
Net assets£79.3k£59.7k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (23 events)Click to expand
  1. 2025-06-12
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2024-06-26
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2023-06-19
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2022-06-14
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2021-07-13
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2021-03-11
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2021-03-04
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  8. 2020-02-28
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2019-08-05
    📄
    change-person-director-company-with-change-date
    officers · CH01
  10. 2019-08-05
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  11. 2018-11-21
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2018-02-28
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2017-07-20
    📄
    change-person-director-company-with-change-date
    officers · CH01
  14. 2016-11-03
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  15. 2016-06-01
    📄
    capital-variation-of-rights-attached-to-shares
    capital · SH10
  16. 2016-04-14
    ➕
    ROGERS, Jacqueline Anne appointed
    director
  17. 2002-07-12
    🏢
    Company incorporated
    As 1ST CHOICE 4 DECORATING LIMITED
  18. 2002-07-12
    ➕
    ROGERS, Jacqueline Anne appointed
    secretary
  19. 2002-07-12
    ➕
    ROGERS, Harvey appointed
    director
  20. 2002-07-12
    ➕
    TEMPLE SECRETARIES LIMITED appointed
    corporate-nominee-secretary
  21. 2002-07-12
    ➖
    TEMPLE SECRETARIES LIMITED resigned
    corporate-nominee-secretary
  22. 2002-07-12
    ➕
    COMPANY DIRECTORS LIMITED appointed
    corporate-nominee-director
  23. 2002-07-12
    ➖
    COMPANY DIRECTORS LIMITED resigned
    corporate-nominee-director

Owner dependency

76/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Long-tenure founder: Senior director has been in place 24 years — deep operational knowledge concentrated in one person.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

66/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • primary20+ year tenure: Director in role 24 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 24 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Harvey Rogers
Individual · British · DOB 08/1969 · age 57
75–100%
—75-100% shares06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2002-07-12
Jurisdictionengland-wales
Primary SIC43310 — Plastering

Registered office

43 Wellesley Park
Wellington
TA21 8PZ
England

Filing status

Accounts
Next due: 2027-02-28
Last made up to: 2025-05-31
Confirmation statement
Next due: 2026-07-26
Last: 2025-07-12

Officers (3 active · 2 resigned)

ROGERS, Jacqueline Anne→
secretary · appointed 2002-07-12
View their other companies + combined net worth →
Active
ROGERS, Harvey→
director · ~57y · appointed 2002-07-12
View their other companies + combined net worth →
Active
ROGERS, Jacqueline Anne→
director · ~57y · appointed 2016-04-14
View their other companies + combined net worth →
Active
TEMPLE SECRETARIES LIMITED→
corporate-nominee-secretary · appointed 2002-07-12 · resigned 2002-07-12
Resigned
COMPANY DIRECTORS LIMITED→
corporate-nominee-director · appointed 2002-07-12 · resigned 2002-07-12
Resigned

Click a director name to see their full track record across all companies.

Recent filings (69 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2025-07-23
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-06-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-07-19
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-06-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-07-13
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-06-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-07-18
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-06-14
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-07-19
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-07-13
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-03-11
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2021-03-04
confirmation-statement-with-updates
confirmation-statement · CS01
2020-07-30
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-02-28
change-person-director-company-with-change-date
officers · CH01
2019-08-05