D.A.G. SERVICES LTD
💤Zombieactive
04465022 · ltd · incorporated 2002-06-19
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
Why now
Window steady · low confidence
Steady and stalled — no momentum either way. Needs an approach trigger.
What changed my view
Last 30 days
No material changes in the last 30 days.
Last 90 days
No snapshot from 90 days ago — start tracking from today.
Last 180 days
No snapshot from 180 days ago — start tracking from today.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Oct 2024
Net worth
£218.4k
book net assets
Opportunity
80/100
Exceptional
What this business does
Primary activity: Plumbing, heat and air-conditioning installation
Sector: Construction
ALSO REGISTERED FOR
- 43290Other construction installation
Investor take
PursueAsset-holding vehicle with a 61-year-old founder — textbook succession opportunity.
Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (70/100, director aged 61). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (75/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 2 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
7 officers (1 active, 7 linked, 1 with DOB)
73
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
67 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional
Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £218,394
Net assets shrinking
Down £78,834 YoY
Cash YoY
-6%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£268k
↓ 5.9% YoY
Net Worth
£218k
↓ 27% YoY
Current Assets
£295k
↓ 24% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-10-31 | 2023-10-31 |
|---|---|---|
| Total assets | £219.8k | £300.0k |
| Current assets | £295.4k | £386.2k |
| Cash | £267.9k | £284.6k |
| Debtors | £27.4k | £101.5k |
| Net assets | £218.4k | £297.2k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (30 events)Click to expand
- 2025-07-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-04-16📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-07-03📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-03-14📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-08-10📄change-person-director-company-with-change-dateofficers · CH01
- 2021-08-10📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-08-04📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-10-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-07-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-06-14📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2017-06-27📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2016-06-28📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2016-06-27📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2015-07-14📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2015-06-26📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2014-07-27📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2011-01-31➖FARNDEN, Beverley Anne resignedsecretary
- 2008-05-01➕FARNDEN, Beverley Anne appointedsecretary
- 2008-04-30➖WICKENDEN, Rita resignedsecretary
- 2002-11-02➖HALEY, Desmond Alexander Guy resignedsecretary
- 2002-11-02➕WICKENDEN, Rita appointedsecretary
- 2002-11-01➖HALEY, Michael John Herbert resignedsecretary
- 2002-09-04➕HALEY, Desmond Alexander Guy appointedsecretary
- 2002-07-17➕HALEY, Desmond Alexander Guy appointeddirector
- 2002-07-17➕HALEY, Michael John Herbert appointedsecretary
- 2002-07-17➖CDF SECRETARIAL SERVICES LIMITED resignedcorporate-nominee-secretary
- 2002-07-17➖CDF FORMATIONS LIMITED resignedcorporate-nominee-director
- 2002-06-19🏢Company incorporatedAs D.A.G. SERVICES LTD
- 2002-06-19➕CDF SECRETARIAL SERVICES LIMITED appointedcorporate-nominee-secretary
- 2002-06-19➕CDF FORMATIONS LIMITED appointedcorporate-nominee-director
Owner dependency
93/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Long-tenure founder: Senior director has been in place 24 years — deep operational knowledge concentrated in one person.
- +Senior director age: Director aged approximately 61 — approaching natural succession window.
Succession & seller-readiness
85/100
Likely off-market candidateStrong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
SIGNALS
- secondaryFounder aged 58+: Senior director is approximately 61. Early succession window.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- primary20+ year tenure: Director in role 24 years. Very long tenure is a classic succession signal.
- secondaryStable-but-static management: Company is 24 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Desmond Alexander Guy Haley Individual · British · DOB 02/1965 · age 61 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 19/06/2017 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Construction · GU postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 3 COUNTIES ELECTRICAL & HVAC LIMITED→ 15846634 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| AAA GROUP ELECTRICAL LTD→ 16235293 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| ABTECH (UK) LIMITED→ 04131173 · est 2000 · no financials extracted | — | — | — | — | 25y | — | — |
| AC KITCHEN & BATHROOM FITTERS LIMITED→ 15012214 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ACB BUSBAR LTD→ 16261273 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| ACE ELECTRICALS CONTRACTOR LIMITED→ 16460694 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ACE TANKS LTD→ 12651888 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| ACEC ELECTRICAL LTD→ 12832493 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| ACJ ELECTRICAL INSTALLATIONS LIMITED→ 09631962 · est 2015 · no financials extracted | — | — | — | — | 10y | — | — |
| ACL CONSTRUCTION MANAGEMENT LIMITED→ 09653980 · est 2015 · no financials extracted | — | — | — | — | 10y | — | — |
| ACL HEATING AND PLUMBING LIMITED→ 13763499 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| ACME HOME IMPROVEMENTS LTD→ 16551792 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2002-06-19
Jurisdictionengland-wales
Primary SIC43220 — Plumbing, heat and air-conditioning installation
Registered office
The Stables
26 St. Georges Road
Farnham
Surrey
GU9 8NB
Filing status
Accounts
Next due: 2026-07-31
Last made up to: 2024-10-31
Confirmation statement
Next due: 2026-05-11
Last: 2025-04-27
Officers (1 active · 6 resigned)
HALEY, Desmond Alexander Guy→
Activedirector · ~61y · appointed 2002-07-17
View their other companies + combined net worth →
FARNDEN, Beverley Anne→
Resignedsecretary · appointed 2008-05-01 · resigned 2011-01-31
HALEY, Desmond Alexander Guy→
Resignedsecretary · appointed 2002-09-04 · resigned 2002-11-02
HALEY, Michael John Herbert→
Resignedsecretary · appointed 2002-07-17 · resigned 2002-11-01
WICKENDEN, Rita→
Resignedsecretary · appointed 2002-11-02 · resigned 2008-04-30
CDF SECRETARIAL SERVICES LIMITED→
Resignedcorporate-nominee-secretary · appointed 2002-06-19 · resigned 2002-07-17
CDF FORMATIONS LIMITED→
Resignedcorporate-nominee-director · appointed 2002-06-19 · resigned 2002-07-17
Click a director name to see their full track record across all companies.
Recent filings (67 total)
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-07-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-06-03
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-04-16
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-07-03
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-06-06
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-06-02
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-03-14
change-person-director-company-with-change-date
officers · CH01
2021-08-10
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2021-08-10
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-08-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-06-18
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-10-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-06-05
accounts-with-accounts-type-total-exemption-full
accounts · AA
2019-07-31